Search engine Marketing SEM appealing to internet users through natural search engine result page listings and paid advertising placement.
SEM Search engine marketing is a multi-billion industry lead by Google, Bing, and Yahoo. free (organic) and paid (inorganic) search. Free search engine marketing, or search engine optimization (SEO), uses on-page and off-page strategies to help search engines better understand the relative importance of a website’s pages. Search engine advertising SEM, advertising, are advertising platforms search engines provide to advertisers to place their ads.
“Organic” search engine marketing (Organic Search Listings) combines the best practices of technology, usability, copy/linguistics and online PR. This is because many search engines base their relevancy algorithms on a combination of the text they see on a page or site, combined with external elements such as links and user behaviors/preferences.